In recent years, Vancouver has seen the closing of classic cinemas like the Hollywood and Ridge theatres. In Burnaby, Surrey and Victoria, marquee lights have also been permanently switched off. British Columbia is losing its historic cinemas. The switch from traditional 35mm film to digital projection has been a major factor in these closures. Purchasing new equipment can cost up to $80,000. Something beyond the switch to digital was keeping cinemas alive in the interior. What makes cinemas in smaller communities succeed? To answer these questions, the filmmakers hit the road, travelling through the Kootenays, Okanagan, Boundary and Columbia valley.