The fashion industry’s detrimental effects on humanity can no longer be denied. Chemical-intensive washes, dying processes, bleaching, and fabric printing can involve heavy metals, including lead and mercury, which factories often discharge into rivers. The wastewater changes both the colour and smell of rivers, sometimes into a reeking, oozing mass. Mark Angelo, notable river conservationist, has researched some solutions. Around the world are new technologies, which allow for jeans production without the requisite of water or toxins to create a similar look. A call to action is required for making change and advocating solutions for a sustainable, eco-friendly fashion production.