Many North American designers focus on one area. Italian-born Lella and Massimo Vignelli refused to be limited, bringing their philosophy, taste, trained eye and inspiration to any design need. From typeface to teacups, from sofas to subway maps, from ad logos to architecture, their modern style is timeless. “It is not a style issue, it is a moral issue," said Massimo. “It is imperative that design lasts a long time, as long as the material itself has integrity or until technical areas improve or change.” Along with beautiful examples of their work, this film introduces us to the warm, witty and intelligent designers themselves.